Marketing Automation & CRM

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI answers too? Scrunch is an…

A demo request lands at 4:05pm on a Tuesday. Your team sees it, but they’re heads-down wrapping calls before EOD. It can wait until morning. By Wednesday at 9am, the…

US Independence Day—otherwise known as the 4th of July—is one of America’s biggest holidays.

Spreadsheets have been the default lead-tracking tool for decades. They are familiar, flexible, and feel “good enough” when a business is small. A simple table with names, emails, phone numbers,…

Being a marketer in 2025 isn’t easy. You cannot look at AI the other way. Search engine optimization is crucial, but so is optimizing your content for LLMs. You’re responsible…

TL;DR: With the great wealth transfer underway and customer expectations rising, retail banks have an opportunity to strengthen relationships and drive growth. Aligning with key retail bank marketing trends, like…

A Customer Asks One Simple Question Imagine an electricity distributor. A prolonged outage hits a neighbourhood, and under the rules a customer may be owed a Guaranteed Service Level (GSL)…

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small…

Dana Derricks runs FollowUp.com, a company whose entire product is helping other businesses respond to leads faster. Speed-to-lead is what they sell. And until recently, their best response time was…

Back-to-school is one of the busiest retail “events” of the year.