Marketing Automation & CRM

There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked…

At the beginning of 2025, the Close team set our sights on two big outcomes for our customers:  Help our customers manage their whole inbound lead flow in one place:…

Every year during peak season, Canada Goose’s contact center fills with transactional service inquiries. Not intent-rich conversations about craftsmanship or fit or which jacket is right for which season, but…

Organic search still delivers some of the strongest returns in marketing, and the right content optimization tools make it easier to capture.

Imagine investing $100 per user in a “machine learning” tool because you were told AI is the next best thing.  Your team onboards the tool, but the features prove complicated….

Quick answer: Sales pipeline stages are the sequential steps a deal moves through from first contact to closed-won or closed-lost — typically 5 to 7 stages such as Prospecting, Qualification,…

You’ve poured everything into building your business — your product is solid, your service is excellent, and your customers love what you do. But when it comes to filling your…

Wholesale businesses require more than a generic customer relationship management (CRM) system. A CRM for wholesalers must support account-specific pricing, large product catalogs, repeat orders, and sales workflows that integrate…

“Let’s sign up for AI!” “Why?” “Well, AI!” Sorry, but we’re going to have to say no to all that. AI-for-AI’s-sake is not helpful.  But specific tools, like AI SDRs…

It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of…