Marketing Automation & CRM

A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a…

It’s 7:45 a.m. You’re half-awake and have to wait for that coffee finishes brewing. You sit down, dreading the day of work ahead of you. When you finally drop in…

You didn’t start your business to spend your days buried in spreadsheets, chasing leads, or copy-pasting customer info between apps. Yet for so many entrepreneurs, that’s exactly where the hours…

For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen…

TL;DR Undefined sales processes cause significant revenue loss. Identify if your motion is inbound or outbound. Sketch your workflow simply before optimizing. Find bottlenecks to improve sales process outcomes. Start…

When Ireoluwa Bayo-Tofowomo joined the Salesforce Future Pathways programme in London, she focused on learning the ropes of her tech apprenticeship. Fast forward less than three years, and she isn’t…

CRM data migration is the process of moving data, workflows, and assets from one CRM to another. It matters because your CRM is the operational backbone of your revenue team, and…

AI is not a wait-and-see technology. You’ll get no advantage in waiting to see how it “shakes out,” or whether the “AI bubble” pops.  Instead, it’s better to learn by…

If you’ve ever wished you could clone yourself, AI agents might be the next best thing. Imagine your team where one agent handles incoming customer questions, another qualifies leads in…

The best enterprise rank-tracking software goes far beyond checking positions for a handful of keywords. At scale, it means monitoring millions of data points across devices, locations, and search features,…