Wholesale businesses require more than a generic customer relationship management (CRM) system. A CRM for wholesalers must support account-specific pricing, large product catalogs, repeat orders, and sales workflows that integrate…
Lots of CRMs claim they’re ‘AI-powered’ these days. But what does that really mean? Are all CRMs equally good at delivering AI? The promised AI functionality feels like a breath…
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Meta announced an expansion of its Louisiana data center project as the…
“Let’s sign up for AI!” “Why?” “Well, AI!” Sorry, but we’re going to have to say no to all that. AI-for-AI’s-sake is not helpful. But specific tools, like AI SDRs…
The best ecommerce personalization software helps you show each shopper more relevant products, offers, and messages across the channels you already use, from email and SMS to on-site recommendations and…
In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the…
Dynamic Search Ads (DSAs) have been around for years, capturing unexpected or niche search queries that standard keyword lists skipped past. In my experience, we frequently utilized DSAs as a…
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. X announced an update to its algorithm to ensure that users are…
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of…
Key takeaways Sending marketing texts requires prior explicit opt-in. Transactional SMS doesn’t, provided your messages are non-promotional. Opt-out capability is a necessary practice for all the texts you send. Compliance…