Run this AI audit before your next budgeting cycle
Most marketing execs I chat with can quote benchmarks, know the latest tools, and keep up with the latest vendor reports. What they can’t tell me is where their own…
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Social media AI agent: the beginner’s cheat code
Remember when social media management meant juggling countless browser tabs while drowning in spreadsheets? If that’s still your reality, there’s a better way. Social media AI agents are changing how…
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How Canada Goose Used AI to Expand Capacity and Create a Revenue-Generating Experience Center
Every year during peak season, Canada Goose’s contact center fills with transactional service inquiries. Not intent-rich conversations about craftsmanship or fit or which jacket is right for which season, but…
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How to Get Followers on X (Twitter) in 2026: 12 Proven Strategies
Getting followers on X doesn’t work the way it did when this platform was called Twitter. In January 2026, X threw out its old recommendation system and replaced it with…
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Digital video enters a new era of competition
U.S. digital video ad spending is expected to reach $81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s “2026 Digital Video Ad Spend &…
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Best content optimization tools for ROI-focused teams
Organic search still delivers some of the strongest returns in marketing, and the right content optimization tools make it easier to capture.
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EU takes next steps to limit teen social media use
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. The European Commission announced the next steps in its implementation of more…
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The Difference Between AI, Automation, and Machine Learning
Imagine investing $100 per user in a “machine learning” tool because you were told AI is the next best thing. Your team onboards the tool, but the features prove complicated….
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How Marketers Can Use AI to Run a Competitive Analysis in Under a Minute
Not long ago, the work of creating a competitive analysis took weeks of research, strategic frameworks and review. This service could cost $10,000 or more for the analysis plus strategy…
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10 Sales Pipeline Stage Examples for Your CRM
Quick answer: Sales pipeline stages are the sequential steps a deal moves through from first contact to closed-won or closed-lost — typically 5 to 7 stages such as Prospecting, Qualification,…