AI search performance KPIs every marketer should track
As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward…
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Meet Zoho Social MCP: Your AI assistant can now help run social media
Social media management has come a long way from simply publishing posts. Today, marketers are expected to create content, manage multiple social networks, maintain a consistent publishing schedule, monitor engagement,…
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Less Organic Traffic, Same Influence: Why Your Ecommerce Site Is More Important Than Ever
TL;DR: Traffic from search and social is declining as AI tools absorb more of the buying journey, but influence isn’t. Every AI Overview, ChatGPT answer, and Shopping result is still…
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How to use ChatGPT for social media (+ prompts)
Using ChatGPT for social media can take you from a blank caption to a working draft in the time it would normally take to open your notes app. The real…
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Fortnite Statistics 2026 [Active Player Count & Demographics]
Fortnite has over 650 million registered players worldwide. The U.S. alone accounts for roughly 21.64% of the total player base, while Russia, Brazil, and Poland contribute significantly to its diverse…
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Calculate the Cost of Missed Calls and Master the “Five-Minute Rule”
Sales teams often waste time. The team spends countless hours generating leads, but if you’re not there to pick up the phone when a lead calls, all of your hard…
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79+ Important Email Marketing Statistics to Know (2026)
Sending marketing emails is one of the best ways to reach a potential or existing customer through that person’s computer or mobile device. Use emails to link to a blog…
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Stars, Search & Strategy: Why Gold Stars (and Even Bad Reviews) Are Your Best Secret Weapon in Google Search
I have a confession to make: I am completely addicted to reading reviews. It’s gotten to the point where I flat-out refuse to buy almost anything unless another consumer has…
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Top Social Media Influencers on Instagram and TikTok (August 2026)
Today, people are more likely to discover new products through the creators they follow on social media than through traditional advertising. With nearly 68.7% of the global population using social…
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When AI Creates Tons of Content, Trust Becomes the Strategy [MAICON 2026]
AI can now produce more content in an afternoon than most marketing teams used to create in a month. For Joe Pulizzi, that’s precisely the problem and the opportunity.