What We’d Want to Know If We Were Buying Close
If we could put ourselves in your shoes and evaluate Close from the outside, we’d probably start the typical research. Maybe check out the feature list and read a few…
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Which Is Better in 2026? [Comparison]
Drip is better value than Klaviyo at scale, coming in at $21/month less for 2,500 contacts, with savings at nearly every tier from there. The trade-off is that Klaviyo’s segments,…
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Bad Data and 10+ Minute Video Ads Were Killing This Account
Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business. Talk to us at …
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How to build a social listening strategy in 2026
Key takeaways A social listening strategy is a structured plan that connects social data to specific business goals, not just a list of keywords you happen to track. The strongest…
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Touchpoint Goal Silos: 26 Bad CX Metrics Practices to Stop in 2026 (Part 7 of 9)
Source: Shutterstock Customer experience goals lift or limit business results — due to natural consequences of unsiloed or siloed thinking. A recent example is CX AI. “Too many companies are…
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Best Marketing Automation Software for Small Business 2026
Marketing automation software is the best way to give your small business a competitive edge. Automation software allows you to deliver personalized customer experiences without increasing your headcount. According to…
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The Sunset of Call Ads: Preparing for Google’s Move to Call Assets
For more than a decade, Google Ads has allowed advertisers to create Call-Only Ads, now called Call Ads. This format was designed to generate phone calls rather than website visits….
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The Best Social Media Scheduling Tools in 2026
When your to-do list is already longer than a TikTok scroll, switching between apps to post on social media adds unnecessary friction to your day. That’s why the most efficient…
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Tumblr Statistics (2026) – Active Users & Demographics
Tumblr now hosts over 636.91 million blogs, which is an increase of over 115 million since 2024. However, its monthly traffic has dropped from 386 million in 2024 to just…
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Return on Ad Spend: Calculate and Improve Media Performance
Key Takeaways ROAS is one of the most searched and most misunderstood metrics in paid media—largely because the formula is simple, but the judgment behind it isn’t. Before getting into…