Key takeaways ✨ High-performing emails are built from the ground up, with each element—from subject line to footer—designed to drive engagement, accessibility, and deliverability. Effective email marketing relies on continual…
A recap of Close’s live panel with leaders from ElevenLabs, Clay, and PandaDoc. You can watch the full recording here. Or if you’d rather read the highlights, here’s what came…
Posted 08-06-2026 by Helen Moving one word from the middle of a title tag to the start took a page from position two in Google to number one – more…
Pinterest isn’t just a social platform—it’s a visual search engine where people actively plan purchases. For Shopify stores, that makes it one of the most powerful long-term traffic and sales…
Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation to a minimum. A new study suggests some of…
MailerSend is a transactional email service. It connects its own email infrastructure to apps and websites with an API or SMTP relay. A lot of email APIs are developer-focused and…
Send your first abandoned cart email about one hour after a shopper leaves. That window is soon enough to catch active buying intent while the product is still fresh in…
TL;DR – Most ecommerce brands trying to win in AI search are focused on the wrong things: schema, LLMs.txt, chunking, markdown formatting. Those tactics don’t matter if your brand is…
The fastest way to make a client doubt your agency isn’t a missed deadline. It’s pitching an idea they already posted three weeks ago, proof nobody checked before sending the…
The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing…