9 Black Friday Marketing Strategies That Actually Work
Every year, your inbox turns into the same loud, crowded mess around late November.
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Changes To Google Ads Target-Based Bid Strategies
Come August 17th, 2026, Google will implement a significant system change that will impact campaigns limited by budget using target-based bidding strategies. This includes both target CPA (tCPA) and target…
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AI Costs Are Outpacing Marketing Budgets, So How Do You Strategize?
Corporate America is starting to ration AI, and it’s affecting marketing teams. Axios and The Wall Street Journal report that some enterprises have burned through their entire annual AI budget…
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Why Email Alone Doesn’t Work
Inboxes are saturated. Templated emails get spotted in two seconds. The teams winning in 2026 use sequences to schedule the calls, comments, and personal touches that actually break through. Here’s…
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Food & Beverage Marketing: Win Shelf, Search, Repeat
Commerce By Jenn Wheatley Jun 02 2026 Food and beverage brands do not just compete on taste anymore—they compete on search results, shelf visibility, creator feeds, and whether they can…
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The CMS is becoming the AI operating system for brands
AI is changing what the CMS is expected to do. What used to be a publishing system is becoming the control layer for how brands are discovered, understood, personalized, and…
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Zoho CRM for Everyone – No more missed customers
Evolution is the secret of survival; everything that thrives in the world operates by that principle. Animals, people, technology, products, businesses—and software, too. How has Zoho CRM been thriving for…
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How one broken form cost an agency months of leads ft. Danny Gavin
Every PPC professional has a story they wish they could erase. For Danny Gavin, founder of Optidge, it wasn’t a failed bidding strategy or a campaign that overspent. It was…
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1967 was the Summer of Love; we will remember 2025 as the Summer of Vibes – chiefmartec
Are you feeling the vibes yet? “Vibe” has become the latest AI buzzword. Even more than “agentic,” which is saying a lot. While both terms are widely open to interpretation…
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Financial Services Advertising Regulations to Know in 2026
TL;DR:Financial services marketers face stricter advertising, privacy, and disclosure rules from regulators like FINRA and the SEC, along with added state and global oversight. That means tighter controls around claims,…