On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of…
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ThriveCart Announced the Launch of Customer Advisory Council
Regular sessions with ThriveCart’s Leadership, Engineering, and Product teams will bring merchant and partner voices directly into the conversation. ThriveCart, an all-in-one creator commerce, course, and community platform used by…
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11 Free Sales Report Templates (Excel & Google Sheets) + How to Write a Sales Report Fast
As a sales manager, you have a lot on your plate—including the task of creating sales reports that executives can quickly understand and act on. In 2026, sales leaders are…
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Why CIPA is changing the conversation around digital tracking
This article was co-written by Lucas Walshe, Senior Digital Analytics Consultant at fifty-five. Legal teams increasingly ask marketing teams to weigh in on the California Invasion of Privacy Act (CIPA),…
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They Were Spending $115K a Month Without Knowing What Worked
Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: Are you making six-figure ad spend decisions with incomplete data? If you can’t confidently explain which marketing channels are…
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Strategus Announced the Launch of Blueprint™
New offering transforms more than a decade of proprietary CTV performance intelligence into AI-powered planning insights for agencies and brands of all sizes Strategus, a leader in programmatic advertising and…
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How to use your CRM for smarter email marketing campaigns
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key is connecting contact data, segmentation,…
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Home Services Marketing: Local Leads, Reviews, Growth Playbook
The Skinny Home services marketing works best when it’s treated like an operating system for your business: connecting demand, conversion, and reputation, rather than a set of disconnected tactics. This…
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Transactional, triggered, and promotional emails: What’s the difference?
Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They follow different rules, support different business goals, and create value…
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A Practical Guide to Not Lighting Your Sales Budget on Fire With AI
AI tools are everywhere right now. And that’s great…when they’re helpful. But what happens when “AI” just becomes shorthand for “dartboard we like to throw money at?” That’s when you…