How AI Is Transforming Search Behavior and Google Ads
AI is changing and improving every day in every industry. In the Google Ads world, it has a major influence on the search behavior of users and how ads are…
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The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked…
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Why marketing conferences are still worth it
As I write this, I’m sitting on a flight home after attending Cannes Lions. I’m exhausted, dehydrated, and way behind on my email. I started to wonder: Why do we…
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Automation, AI, and Your New Sales Command Center
At the beginning of 2025, the Close team set our sights on two big outcomes for our customers: Help our customers manage their whole inbound lead flow in one place:…
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Run this AI audit before your next budgeting cycle
Most marketing execs I chat with can quote benchmarks, know the latest tools, and keep up with the latest vendor reports. What they can’t tell me is where their own…
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How Canada Goose Used AI to Expand Capacity and Create a Revenue-Generating Experience Center
Every year during peak season, Canada Goose’s contact center fills with transactional service inquiries. Not intent-rich conversations about craftsmanship or fit or which jacket is right for which season, but…
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Digital video enters a new era of competition
U.S. digital video ad spending is expected to reach $81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s “2026 Digital Video Ad Spend &…
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Best content optimization tools for ROI-focused teams
Organic search still delivers some of the strongest returns in marketing, and the right content optimization tools make it easier to capture.
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The Difference Between AI, Automation, and Machine Learning
Imagine investing $100 per user in a “machine learning” tool because you were told AI is the next best thing. Your team onboards the tool, but the features prove complicated….
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How Marketers Can Use AI to Run a Competitive Analysis in Under a Minute
Not long ago, the work of creating a competitive analysis took weeks of research, strategic frameworks and review. This service could cost $10,000 or more for the analysis plus strategy…