How ad platforms count and report conversions differently
If you run paid media, you already know the feeling. Google Ads says you drove 400 conversions last month. Meta claims another 250. Microsoft adds 60 more. Add them up,…
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Look past AI to see where martech is going
It’s amazing to be living through an industrial revolution and know that is what is going on. This is my second. The internet was my first. Although I was an…
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Tech Apprenticeship Alum Drives £1.4M Deal
When Ireoluwa Bayo-Tofowomo joined the Salesforce Future Pathways programme in London, she focused on learning the ropes of her tech apprenticeship. Fast forward less than three years, and she isn’t…
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Why Your Google Shopping CTR Is Terrible (And It Has Nothing to Do With Your Bids)
After 20 years managing Google Ads and running several agencies, I’ve noticed one fundamental problem in most Google Shopping accounts: the feed is weak, not the bids, budget, or campaign…
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CRM data migration: A practical process overview
CRM data migration is the process of moving data, workflows, and assets from one CRM to another. It matters because your CRM is the operational backbone of your revenue team, and…
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SaaS can no longer compete on software alone
AI is making some parts of software easier to emulate, making generic functionality more abundant. At the same time, it exposes how little differentiation some vendors had beyond a polished…
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Why Sales Teams Should Build AI Skills Now
AI is not a wait-and-see technology. You’ll get no advantage in waiting to see how it “shakes out,” or whether the “AI bubble” pops. Instead, it’s better to learn by…
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Latitude AI Matches Frontier LLMs at 1/50th the Cost
Trained on more than 4 trillion tokens of customer service data and run on Level AI’s own infrastructure, the Latitude family scores every customer interaction, keeps sensitive data inside a…
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Your email program is overdue for a portfolio review
For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and look for three things: what worked, what didn’t, and what…
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Who’s Ready For Multi-Agents? Get Your Business AI-Ready
If you’ve ever wished you could clone yourself, AI agents might be the next best thing. Imagine your team where one agent handles incoming customer questions, another qualifies leads in…