Your content isn’t your competitive advantage anymore
Your best prospective customer just fired up an AI tool and asked for everything about your category and which product it should pay attention to. The information was free and…
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Google brings business data feeds to Demand Gen campaigns
Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. What’s happening. Advertisers…
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Marketers know what improves paid media ROI, but underinvest in it
Nine out of 10 marketers say budget constraints are squeezing their paid media programs, yet many are still overlooking one of the biggest drivers of return: what happens after the…
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Best Business Management Software: 25+ AI Tools
You didn’t start your business to spend your days buried in spreadsheets, chasing leads, or copy-pasting customer info between apps. Yet for so many entrepreneurs, that’s exactly where the hours…
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Heather Robinson talks about a £50 PPC ad that cost £1,000
During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended to spend just £50 over a weekend accidentally spent more…
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Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen…
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Using the Sales Feedback Loop to Improve B2B PPC Leads
I got my first Google Ads client because they were going through a crisis. And the secret I stumbled on by accident is now my #1 technique for running successful…
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Salesforce’s woes underline marketing’s agentic AI problems
Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As a result,…
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You Don’t Need an Expensive CRM. You Need a Better Sales Process.
TL;DR Undefined sales processes cause significant revenue loss. Identify if your motion is inbound or outbound. Sketch your workflow simply before optimizing. Find bottlenecks to improve sales process outcomes. Start…
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How LinkedIn Is Driving B2B Demand Generation and Sales
Learn how LinkedIn transforms B2B demand generation and sales by building trust early, aligning teams, and turning visibility into revenue growth. Somewhere between a decision-maker scrolling their feed during a…