13 best options to scale your content ops
B2B SaaS businesses achieve an average ROI of 702% from SEO, yet most teams are still using a SaaS SEO tool stack built for a different era of search.
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Mood Boards and PPC Advertising
Mood boards may sound more like something from a designer’s toolkit than a PPC strategy, but they can be a surprisingly useful way to brainstorm stronger Performance Max image assets….
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Best AI Voice Agents for B2B Sales Teams (2026 Guide + Pricing)
An AI voice agent is simple: artificial intelligence that can understand and respond to your speech, making conversations possible. We know: the idea that AI voice agents are changing everything…
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How to evaluate Google Ads creative before testing it
If you manage Google Ads, you’re responsible for creative that runs across surfaces and formats that never used to exist. Not long ago, an ad was a single headline and…
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Unlocking enterprise AI through unified workflows
In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the…
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Google Tag Manager adds guided setup for Google Ads purchase tracking
Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google Tag Manager, reducing the manual work required to configure tags….
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How to run a CTV incrementality test (and why most fail)
Most connected TV (CTV) incrementality tests fail before a single ad runs. They don’t fail because the media underperformed, but because the test produced a number that looks convincing without…
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2026 Holiday Predictions: A Unified Yet Fractured Journey
Holiday retail planning used to follow a predictable playbook: Optimize the checkout funnel. Launch the campaigns. Stock the shelves. Brace for Cyber Week. But in today’s market, that playbook is…
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HubSpot AEO vs SE Ranking: Features, pricing, and fit
You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get. If your brand isn’t named in those…
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Google drops $50K ad spend requirement for Lead Form assets
Google has quietly updated its documentation for Lead Form assets, removing one of the biggest barriers that prevented smaller advertisers from using the format. Why we care. The long-standing requirement…