Your Organic Competition Isn’t Always Your Direct Competition
You know your business best. Therefore, you can likely name your direct competitors the second you’re asked. But when it comes to SEO and organic search, there is a much…
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Integrate buys CaliberMind and hopes to close the B2B demand gen loop
B2B demand gen player Integrate announced Wednesday it was acquiring CaliberMind, a platform that pulls together marketing and sales data and provides multi-touch attribution, account/buyer-journey analytics, marketing mix modeling (MMM),…
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Google expands Demand Gen with messaging ads, travel tools and AI video creation
Google is adding new messaging, travel and AI-powered creative capabilities to Demand Gen, giving advertisers more ways to turn discovery into leads and customers across YouTube and other Google inventory….
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SmartScout Pricing (2026) – New Plans & Offers
Recently, SmartScout changed its pricing. SmartScout pricing now starts at $49/mo on a monthly plan and $29/mo on an annual billing plan. And if you use our SmartScout coupon “GOFBA25”,…
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Don’t Use AI to Build Your Comp Management Tool. There’s a Better Way.
I’ve been watching an interesting shift happen across sales organizations. Frustrated by the cost, complexity, and rigidity of traditional incentive compensation management (ICM) tools, some companies are turning to LLMs…
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Google Ads API Developer Assistant gets major AI agent upgrade
Google released Google Ads API Developer Assistant v4.0.0, rebuilding the tool around a unified plugin architecture that brings specialized Google Ads API capabilities directly into AI coding workflows. The major…
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Welcome to The Intimacy Economy Where Connection, Relevance and Meaning Matter Most
Saving time is not the goal of AI. Spending it on something better is.
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Best Marketo alternatives worth evaluating in 2026
Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a…
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Why B2B Campaigns Built for One Buyer Keep Stalling
We left LinkedIn’s Indie Summit with one figure we keep coming back to: 40% of B2B deals are lost to indecision, not to a competitor winning. The reflex is to…
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How to build an AI content system that works
I’ve spent months building and rebuilding an AI content pipeline in Claude Code. It now supports article updates and production for a company blog and external publications, and it usually gets…