Half Your Ad Budget Is Working Against You (And You Don’t Know It)
Is your cost per lead rising with no clear reason? Let’s figure out what’s not working together. Book a call […]
Marketing
Creatio takes aim at the enterprise Frankenstack
Creatio is betting that the future of enterprise AI won’t belong to fully autonomous agents. It expects organizations to blend
How AI Is Transforming Search Behavior and Google Ads
AI is changing and improving every day in every industry. In the Google Ads world, it has a major influence
The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media,
Why marketing conferences are still worth it
As I write this, I’m sitting on a flight home after attending Cannes Lions. I’m exhausted, dehydrated, and way behind
Automation, AI, and Your New Sales Command Center
At the beginning of 2025, the Close team set our sights on two big outcomes for our customers: Help our
Run this AI audit before your next budgeting cycle
Most marketing execs I chat with can quote benchmarks, know the latest tools, and keep up with the latest vendor
How Canada Goose Used AI to Expand Capacity and Create a Revenue-Generating Experience Center
Every year during peak season, Canada Goose’s contact center fills with transactional service inquiries. Not intent-rich conversations about craftsmanship or
Digital video enters a new era of competition
U.S. digital video ad spending is expected to reach $81.9 billion in 2026, doubling what advertisers spent just five years
Best content optimization tools for ROI-focused teams
Organic search still delivers some of the strongest returns in marketing, and the right content optimization tools make it easier