How to Get More Followers on Instagram in 2026 (Tried & Tested)
I have over 15,000 followers on Instagram, and I’ve helped grow Buffer’s Instagram account to over 100K. One thing I’ve learned on my journey is that there are no definitive…
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10 top Coschedule alternatives for better collaboration in 2026
Looking for perfect Coschedule alternatives and feeling lost in options? You and many other social marketers, too. The market is full of social media automation tools, each somewhat different. Luckily,…
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How Social Media Platforms Handle AI Slops (Facts vs Myths)
You manage a content calendar across LinkedIn, Instagram, YouTube, and TikTok. AI is part of your workflow, whether it’s drafting captions, writing scripts, or polishing posts. Then your reach drops….
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Meta touts industry-leading ad revenue growth, but AI unease rises
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Meta grew advertising revenue 27% year over year to $59.4 billion in…
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How Influencer Follower Counts Affect Audience Expectations
The playbook for launching an influencer marketing campaign used to be straightforward: find the brand-relevant account with the most followers your budget could afford, write them a script and watch…
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Social media best practices for 2026: 19 proven tips
Key takeaways Start with strategy. Social media best practices in 2026 begin with clear goals, audience research, and choosing the right platforms before you create any content. AI is central,…
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We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How
For the last few months we’ve been in hiring season at Buffer, iterating on our process as we go. We’ve tried quite a few new things, and I’d love to…
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11 best social media management tools for agencies (2026)
Social media management for agencies is high-stakes work. You have to keep every client’s brand consistent, coordinate approvals across multiple stakeholders, and publish a high volume of content across several…
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A Bluesky Marketing Strategy for Agencies and B2B Brands
If you manage social for a thought leadership brand, a B2B company, or a creator-led business, you have probably been asked some version of the same question this year: should…
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Google’s ads biz gets boost from World Cup hype, Gemini improvements
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Google’s ad revenue grew 14% year over year to $81.6 billion in…