Opinion

AI Overviews reshaped the search results page, yet most paid search playbooks still run as if nothing happened. You still hear the same default rule: bid up where performance looks…

A year ago, I looked at search term data to see whether the growth of LLMs was changing how people searched. At the time, there was a noticeable shift from…

Google Ads’ push to automate as many campaigns as possible isn’t news to anyone with recent paid search experience. Yet, at least as of this writing, advertisers still have options…

Someone asks you to pull an hour-of-day report to identify the best-converting hours and limit wasted spend outside those hours. In many industries, especially news and publishing, you may see…

Google Ads can limit how often your ads appear without disapproving them or suspending your account. The Limited Ad Serving policy restricts an account’s eligibility to enter certain auctions, potentially…

You’re not imagining it. Before we could stop to think about the implications of a DSA-less world, Google announced that Display campaigns, too, will be heading to the big UI…

Every week, there’s another announcement about AI agents. Google is building them, software vendors are selling them, and LinkedIn would have you believe every marketing team will soon have an…

AI visibility metrics help uncover pre-click influences that might not be obvious from search terms, conversion tracking, landing page analysis, or other conventional data points. They add context that helps…

When auditing accounts, one of the most common mistakes companies make is allowing brand and non-brand traffic to live together in the same campaigns. This is textbook poor PPC management….

With large ecommerce catalogs, it’s common for products to fall through the cracks. It’s not because they’re bad products or out of stock. They simply stop getting the visibility they…