Marketing Automation & CRM

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT,…

In Sales, we share the same pain point: too much data entry, not enough time to sell. Yet data entry is exactly what we end up doing. To research our…

The more automated outreach gets, the more the human touch stands out. Today, Nimble launches AI Sequences — an AI-powered sequence builder that writes a complete, multi-channel follow-up — emails,…

Your customer calls at 8pm. They want to book a service visit. No one answers. So they call your competitor instead. Now multiply the missed opportunities across a fiscal year….

Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a…

Automation is efficient, but automating the wrong things can kill your sales pipeline. The real question isn’t whether to automate—it’s what you should automate. Too many teams confuse speed with…

Dreamforce is back, September 15–17, in San Francisco and streaming free on Salesforce+ For insurance leaders, this is the year to see how AI proves its value. Across three days…

G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to…

If you’re spending time typing notes, digging up company info, or chasing forgotten follow-ups… your CRM’s working against you. You now have access to some powerful new features in Close…

Nonprofit interest in AI is sky-high, but real-world deployment for core mission work is still surprisingly low. In fact, only 7.4% of nonprofits have successfully deployed AI to tackle primary…