AI Marketing Tools & MarTech

AI was supposed to make marketing faster, smarter, and more efficient. In theory, it does. But in practice, many teams are moving so quickly to adopt AI that they’re using…

Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we…

Perplexity AI is rapidly emerging as a major player in the generative AI space, boasting 45 million monthly active users, 170 million monthly visitors, and generating $80 million in revenue…

Most marketing leaders will tell you their team is using AI. But there’s a difference between a team that uses AI and a team that’s getting better at it together…

Program Honors the AI Innovators Shaping the Next Era of Global Innovation QuadSci, the most predictive and prescriptive AI for customer intelligence, has been selected as the winner of the…

Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation to a minimum. A new study suggests some of…

The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing…

Apex Legends has registered over 170 million users and is played by 104.45K players as of June 2026.  Apex Legends launched in February 2019 and became the fastest FPS (first-person…

Do you think of tools such as OpenAI’s Codex or Anthropic’s Claude Code as developer tools, built only for writing software? Not the case. A recent project at SmarterX shows…

AI can automate outreach, but building deep trust requires human empathy. See how a bionic sales organization combines both to convert B2B buyers. The B2B sales playbook is undergoing its…