AI Marketing Tools & MarTech

We’ve updated this guide with information on the new creative tools for small and growing businesses. Using LinkedIn personally is very different from using it for marketing. Fully understanding the…

Customer acquisition cost (CAC) is rising across virtually every B2B category. The industry’s diagnosis: more competition, more channels, and more noise. The prescribed remedies: better targeting, more content, tighter ideal…

Marketers, beware: The AI model you rely on today might not be the one you can rely on tomorrow.

AI has taken over go-to-market, and that’s not hyperbole. In Salesforce’s 2026 State of Sales report, 87% of sales organizations said they now use some form of AI for prospecting,…

Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer questions, compare products, and recommend brands without sending users to…

With over 300 million users worldwide, Zoom holds 55.44% of the market share in the global video conferencing market. As one of the top video conferencing platforms, Zoom saw rapid…

Our 2026 State of AI for Business Report surveyed more than 2,100 business professionals — 84% of whom work at B2B marketing organizations — and asked what AI training they…

This is the third in a three-part series on reducing the cost of AI-powered marketing workflows. Part 1 introduced the problem of token consumption and the case for keeping your…

tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There’s also an…