TL;DR: Manufacturing marketers can more easily defend their impact in 2026 by tracking more metrics that tie marketing activity to pipeline and revenue. These manufacturing marketing metrics include pipeline contribution…
Lifecycle marketing has become one of the clearest ways for ecommerce brands to improve retention, increase repeat purchases, and build stronger customer relationships without relying only on acquisition. But as…
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…
Franklin & Marshall College is a private liberal arts college in Lancaster, Pennsylvania, known for its rigorous academics, engaged student body, and vibrant campus life. With a wide-ranging audience that…
Our 2026 State of AI for Business Report surveyed more than 2,100 business professionals — 84% of whom work at B2B marketing organizations — and asked what AI training they…
There isn’t a single path to agentic marketing success — it’s more like a choose-your-own-adventure. Some teams want to preserve what’s already working and layer in new capabilities gradually. Others…
When a customer places an order on an ecommerce website, they expect to receive an order confirmation email within seconds. Similarly, a customer recovering their lost password expects to receive…
Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. X owner Elon Musk announced an update for Community Notes that aims…
This is the third in a three-part series on reducing the cost of AI-powered marketing workflows. Part 1 introduced the problem of token consumption and the case for keeping your…