How to evaluate Google Ads creative before testing it
If you manage Google Ads, you’re responsible for creative that runs across surfaces and formats that never used to exist. […]
Unlocking enterprise AI through unified workflows
In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained
Google Tag Manager adds guided setup for Google Ads purchase tracking
Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google
Strategies & Tips for 2026
Nonprofit email marketing is the sending of appeals, updates, invitations, and thank-yous to a list you own. It’s one of
Social platforms draw consumers in, but conversions falter
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:
How to run a CTV incrementality test (and why most fail)
Most connected TV (CTV) incrementality tests fail before a single ad runs. They don’t fail because the media underperformed, but
2026 Holiday Predictions: A Unified Yet Fractured Journey
Holiday retail planning used to follow a predictable playbook: Optimize the checkout funnel. Launch the campaigns. Stock the shelves. Brace
HubSpot AEO vs SE Ranking: Features, pricing, and fit
You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever
Google drops $50K ad spend requirement for Lead Form assets
Google has quietly updated its documentation for Lead Form assets, removing one of the biggest barriers that prevented smaller advertisers
Branded search is becoming a less reliable proxy for brand demand
Marketers have long treated branded search as a practical proxy for brand demand. Increasingly, that assumption appears less reliable. Search