TL;DR: A growing share of ecommerce traffic (5-7% for most brands we work with) is now coming from AI platforms like ChatGPT, Gemini, Claude, and Copilot, and that number is…
Key takeaways User-generated content (UGC) is original content created by real customers, including reviews, photos, videos, and social posts, that brands can amplify across marketing channels. UGC builds trust faster…
Most marketing teams are using AI to do the same work faster. That, says Liza Adams, is the wrong goal. Doing things differently is where growth happens.
CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a…
Creative used to be a smaller part of many Google Ads accounts. A few responsive search ads and a basic set of display images could cover most needs. That is…
They say comparison is the thief of joy, but I’d argue that comparison (when done right) can be one of the core ingredients of social media success. It can help…
Salesforce is making one of the biggest pieces of enterprise software optional: its own interface. The company’s expanded partnership with Anthropic, called Claudeforce, puts Salesforce data and workflows directly inside…
If you’ve got a solution that could benefit customers of different sizes, how do you go about developing a B2B sales strategy? The worst thing you can do is to…
Brands often underfund social commerce for the same reason they misjudge upper-funnel media: They can see the checkout, but not always the influence that created it. A shopper may discover…
Looking to monetize your Facebook profile with Professional Mode? Professional Mode lets creators, freelancers, and business owners turn a personal Facebook profile into a tool for growth and income. It…