Customer acquisition cost (CAC) is rising across virtually every B2B category. The industry’s diagnosis: more competition, more channels, and more noise. The prescribed remedies: better targeting, more content, tighter ideal…
Founding a startup can feel like building a plane as you fly it. But before you hit the ejector seat button, remember that you don’t have to do it alone….
TL;DR: I spent the last two days at ABC Kids Expo in Las Vegas talking to brand owners in the $1M–$15M range. Four problems kept coming up: AI search visibility,…
Currently, TikTok has 2.21 billion active users globally, with the United States of America recording the highest number of TikTok users (136 million). Launched in 2016, TikTok saw a huge…
A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some,…
With the addition of AI, the world of search marketing has changed. If you want to win with search engine optimization (SEO) or generative engine optimization (GEO), you must adapt…
Marketers, beware: The AI model you rely on today might not be the one you can rely on tomorrow.
“AI voice agents sound awesome, but, um….if I use one, will it totally embarrass me and my brand on the first call?” Fair question. The quick answer to “Do AI…
Amazon By Jenn Wheatley May 28 2026 The Skinny Prime Day 2026 is coming a month early this year. Amazon has announced the event will happen June 23rd-26th, and 88%…
AI has taken over go-to-market, and that’s not hyperbole. In Salesforce’s 2026 State of Sales report, 87% of sales organizations said they now use some form of AI for prospecting,…