Ensuring data accuracy in Google Analytics 4 is a complicated process. After configuring and auditing many GA4 properties, we noticed that data inaccuracy is often aggravated by common configuration mistakes…
TL;DR: Google’s Universal Commerce Protocol (UCP) is an open standard that lets customers buy products directly inside AI experiences like Gemini and Google AI Mode without ever visiting your website….
Kogan.com is one of Australia’s largest pure-play online retailers, selling everything from televisions and appliances to mobile plans and insurance. The company’s model is built around competitive pricing and high…
Universal Commerce Protocol was a big announcement at Google Marketing Live. At a high level, UCP is Google’s open standard for agentic commerce. Basically, UCP helps AI agents, shopping platforms…
If you want to know how to get indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed by” with “showing…
YouTube today is simultaneously the largest streaming platform, a massive social feed, a search engine, and a growing shopping destination. For many viewers, the TV screen is now the primary…
The first company to respond to a prospect usually wins. But if a demo request sits for 60 minutes, that “hot lead” is already ice cold. Most missed revenue doesn’t…
Google has dropped “Next” from Merchant Center Next and it will now be known as just Google Merchant Center. “The platform you use today will simply be referred to as…
Marketing mix modeling (MMM) is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question kept coming up: “We believe…
Whether you like it or loathe it, pitching is an essential part of building your presence as a speaker and getting yourself onto event agendas. Whilst some event organisers invite…